Coupon Shopping – During Tough Economic Times

Going into the last week of National Coupon Month, I’ve realized that the 13th annual advertising plan for the Promotion Marketing Association is best of all. With eighty-nine % of Americans admitting the normal utilization of coupons, a rough economy has turned even most frugal shopper right into a coupon enthusiast.

PromoMonkey deals are an easy and quick method for saving cash at the supermarket. Based on the Promotion Marketing Association, paying as few as twenty minutes per week clipping coupons are able to save the typical household a $1,000 a year. Over 164 billion coupons have been presented in the very first one half of 2010, building upon a record-breaking movement in 2009 when 311 billion coupons have been sent out in the industry.

Coupons are available in varieties that are several, the most frequent being the manufacturer’s coupon. Said coupon offers a discount on specific products and is distributed straight by the manufacturer. Most retailers accept manufacturers’ coupons since they are going to receive reimbursement upon redemption.

Most people utilize the Sunday newspaper as their primary source of coupons. While grocery retailers presently allocate approximately eighty-five % of the coupon distribution to a free-standing insert, Internet distribution will continue to grow quicker compared to any other media sources.

Among the most favored Internet coupon websites are smartsource.com, valpak.com, coupons.com, redplum.com, and pgeverydaysolutions.com. In the last several years, internet promotional codes are becoming progressively more popular providing discounts which vary from shipping that is free to a percentage off your purchase cost.

Manufacturers and stores also send coupons to buyers who exclusively request them. Obtaining coupons from these businesses is as easy as looking online for your favorite store or brand and typing the word “coupon” into your browser. (For example, typing the word “Starbucks” and “coupon” yields about 641,000 results.) Most retailers have a specific segment for special deals or coupons. After that, it’s only a question of printing the coupon for redemption at the merchant.

A huge number of sites are available that allow coupon users to purchase, promote, and/or swap coupons. Although unlawful and frowned upon by eBay, this famous auction website has become number one in coupon sales. Several of my personal favorites are supercouponing.com, couponmom.com, couponcabin.com, coupondad.net, retailmenot.com, and also fatwallet.com.

When it concerns “deal-of-the-day” discounts, groupon.com is fast becoming a leader while restaurant.com is my choice for restaurant gift certificates. With over 15,000 restaurants on the system nationally and over 33,000 everyday gift certificate choices, Restaurant.com clients have saved over $500 million through the gift certificate program. Restaurant.com also provides greatly marked down promotional codes for loyal email Facebook or subscribers buddies.

While discovering the right coupon for certain items is simple, using them for their full potential could be much more difficult. While coupons utilized on a regularly priced item may save a couple of cents, merging them with sales or maybe BOGO’s could considerably improve your total cost savings. The savvy coupon shopper pays interest to regular product costs and just uses coupons on “stacked” specials causing savings that are great.

A typical misconception among non-coupon users is the fact that coupon shoppers have very low incomes, are disadvantaged or perhaps are struggling economically in these tough financial times. Based on the Nielsen Company, an international leader in info and measurement, probably the biggest coupons computer users are college educated Caucasian females under the age of fifty-four with incomes in excess of $70,000 a season. In contradicting each preconceived notion, these females are among what has become known as “heavy coupon users.”

Coupons represent extra income and free cash to those that indulge. Quoting from Nielsen’s article, “the much better educated and much more affluent customers are far better at trying to find deals, as they realize the importance of money.” Nothing is further from the reality in these tough financial times wherein grocery bills account for almost eleven % of the typical household budget.

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